Snapchat is one of the most used apps among teenagers and young adults. Many are familiar with the app and even use it on a daily basis. To reach this young audience you can simply not ignore Snapchat. It’s pretty straightforward and easy to use, however there is no real way to gain followers through the app itself. You might ask why you would send people from other channels to Snapchat, since they’re already available on those other channels right? Because it’s a powerful sales funnel!
Snapchat as Sales Funnel
The power of using Snapchat as a sales funnel comes from the easy way to be seen by your followers and the straight forward way of reaching them. On Snapchat you can chat 1 to 1 with people but you can also post a story. A story is a picture or video that stays visible for everyone that follows you for 24 hours.
Your followers will see in their overview as well as in their contacts list that you posted a story. In other words it’s very easy to reach your audience with advertisements or other means. Next to that the majority of young people using Snapchat more actively than their other social media such as Facebook.
How to Gain Followers
Gaining followers to your Snapchat can be a little tricky. If you own Facebook, Instagram, Twitter or any other social places where you have an audience you can suggest them to also follow you on Snapchat. You can add your Snapchat to your bio or even make a post to advertise your Snapchat. As example a special promotion or unique content that can be seen on your Snapchat only.
Now if you purely want to use Snapchat as a money making funnel you can also directly try to gain followers. There are numerous forums, websites and apps where people share Snapchat usernames. We have a username poster bot that auto-posts to some of these websites.
Setup Your Account Properly
By default when you create a Snapchat account your stories will be only visible to your friends. In order to make them visible to other people that follow you but that you didn’t add as friends you need to edit your settings. You simply change “visible to my friends” to “visible to everyone”.
Optionally you also want to add a Bitmoji to your Snapchat. It’s very popular among users of Snapchat and will give your account more authority and trustworthiness in their eyes.
You can take a picture or record a video and directly upload it to your story. This is usually done by story tellers and vloggers. For promotional content you however probably gonna want to create something nice before uploading it. If you have your content ready on your phone, you can swipe up from the camera screen to see your gallery. There you can choose the content you want to upload and if you press-hold it you can edit it. When editing a story you will see some icons at the right. You will probably want to add some text to it as well as adding your advertisement link using the paperclip icon. It’s advised to add a CTA in your text to get people to swipe up and go to your link. As example: See our new offers by swiping up!
Go make some money!